Measuring Revenue Impact from Generative SERPs: KPIs, Experiments & Attribution
Practical playbook to measure revenue impact from generative SERPs: new KPIs, A/B/holdout experiments, and attribution approaches for SGE and AEO.
Nov 21, 2025
Practical playbook to measure revenue impact from generative SERPs: new KPIs, A/B/holdout experiments, and attribution approaches for SGE and AEO.
Nov 21, 2025
Practical UX patterns, microcopy, and A/B monetization tests to regain reader engagement and revenue when AI Overviews reduce news-site clicks. Act now.
Nov 19, 2025
Practical guide for publishers: detect SynthID watermarks, integrate C2PA provenance, and implement attribution, review, and transparency workflows to protect trust.
Nov 17, 2025
Optimize content for Google's AI Mode with conversational prompts, context-window chunking, and query fan-out to boost AEO visibility and conversions today.
Nov 13, 2025
Compare SSR and edge AI to protect LCP and AEO visibility. Practical architecture patterns, caching, streaming SSR, fast edge inference, and testing tips.
Nov 27, 2025
Make your site taskable for AI assistants: guidance on Actions, Offer, and Verification schema with examples and a concise implementation checklist today.
Nov 10, 2025
Optimize images & video for generative summaries while preserving AEO and Core Web Vitals. Use responsive formats, lazy-load, priority, and measure more.
Nov 10, 2025
Audit and fix Interaction to Next Paint (INP) with practical steps, tools, and code fixes to cut input latency and boost real-world responsiveness now.
Jul 21, 2025
Apply E‑E‑A‑T to text, images and charts for multimodal search. Markup, bylines, captions and visualization tactics to earn conversational snippets and citations.
Nov 24, 2025
Apply E-E-A-T to conversational outputs: build authoritative snippets, source chains, and trust signals with schema, author bios, and topical clusters.
Nov 10, 2025
Build topical authority for AEO with content clusters: pillar pages, semantically linked subtopics, schema markup, internal linking, and metrics for AI search.
Sep 4, 2025
E-E-A-T in 2025: how author pages, source citations, and verification tactics build topical authority, boost SGE relevance, and restore trust.
Aug 28, 2025
Guide for brick‑and‑mortar businesses: call attribution, opt‑outs, legal compliance, and trust signals on Maps, Local Services Ads and voice channels.
Nov 25, 2025
How to make local business profiles AI-ready: accept reservations, expose agent actions, and verify real-world presence to boost visibility and trust now.
Nov 10, 2025
Guidance for local businesses after 'Ask for Me' and AI auto-calls: implement opt-out flows, manage auto-calls legally, and boost voice-search visibility.
Aug 11, 2025
Practical 2025 checklist for Google Business Profile: use 'What's Happening', digitize menus, and apply review-hygiene tactics to improve local visibility.
Aug 6, 2025
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