Running Robust A/B Tests for Generative Answers: Design, Metrics & Power
Guide to A/B experiments for SGE/AEO: experiment design, primary metrics, sample-size and power calculations, stopping rules, and analysis checklist for 2026.
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AI & Generative Search
Converting Zero‑Click AEO Exposure into Subscribers: Lead Magnets & Microflows
Turn AI-first, zero-click exposure into subscribers: lead magnets, microflows, consent UX, and A/B testable KPI playbooks for SGE/AEO-driven traffic.
Detecting and Alerting on AI Snippet Drift: APIs, Dashboards & Remediation
Practical playbook to detect AI snippet drift: use SERP APIs, Search Console, real‑time dashboards and alerts, plus remediation SOPs to protect brand citations.
E‑E‑A‑T Playbook for Agentic Actions: Building Trust for AI‑Triggered Purchases & Bookings
Practical E‑E‑A‑T playbook to govern AI-triggered purchases and bookings: verification, provenance, UX safeguards, auditing, with KPIs to reduce fraud.
Preparing E‑commerce for Live Visual Search: Image Metadata, Inventory Signals, and Shopping Graph Hooks
Prepare e‑commerce for live visual search: optimize images (IPTC/alt), add Product schema, push inventory feeds, and link to the Shopping Graph —fast results
A/B Testing Ads & Attribution in AI Mode: How to Measure Lift When Users Don't Click
Test ads and measure incremental lift in AI-driven zero-click SERPs using holdouts, server-side events, brand-lift surveys and uplift models—playbook
Content Ops for Hybrid Teams in 2025: SynthID, Human Review Gates, Compliance, and Workflow Automation
Practical 2025 ContentOps playbook: integrate SynthID, human-review gates, compliance with AI rules, and workflow automation for hybrid editorial teams.
Measuring Revenue Impact from Generative SERPs: KPIs, Experiments & Attribution
Practical playbook to measure revenue impact from generative SERPs: new KPIs, A/B/holdout experiments, and attribution approaches for SGE and AEO.
Recovering Clicks Lost to AI Overviews: UX Patterns, Microcopy, and Monetization Tests for News Sites
Practical UX patterns, microcopy, and A/B monetization tests to regain reader engagement and revenue when AI Overviews reduce news-site clicks. Act now.
Implementing SynthID and Watermark Signals in Publisher Workflows
Practical guide for publishers: detect SynthID watermarks, integrate C2PA provenance, and implement attribution, review, and transparency workflows to protect trust.
Preparing Content for Google's AI Mode: Conversational Prompts, Context Windows & Query Fan-Out
Optimize content for Google's AI Mode with conversational prompts, context-window chunking, and query fan-out to boost AEO visibility and conversions today.
Designing Visual Content for Explainable AI Answers: Captions, Diagrams & Visuals
Guide to captions, diagrams, and visualizations that make AI answers transparent and discoverable, with AEO/SGE tactics and accessibility best practices.
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