A/B Testing Ads & Attribution in AI Mode: How to Measure Lift When Users Don't Click
Test ads and measure incremental lift in AI-driven zero-click SERPs using holdouts, server-side events, brand-lift surveys and uplift models—playbook
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SGE and AEO Strategies
Measuring Revenue Impact from Generative SERPs: KPIs, Experiments & Attribution
Practical playbook to measure revenue impact from generative SERPs: new KPIs, A/B/holdout experiments, and attribution approaches for SGE and AEO.
Recovering Clicks Lost to AI Overviews: UX Patterns, Microcopy, and Monetization Tests for News Sites
Practical UX patterns, microcopy, and A/B monetization tests to regain reader engagement and revenue when AI Overviews reduce news-site clicks. Act now.
Preparing Content for Google's AI Mode: Conversational Prompts, Context Windows & Query Fan-Out
Optimize content for Google's AI Mode with conversational prompts, context-window chunking, and query fan-out to boost AEO visibility and conversions today.
Designing Visual Content for Explainable AI Answers: Captions, Diagrams & Visuals
Guide to captions, diagrams, and visualizations that make AI answers transparent and discoverable, with AEO/SGE tactics and accessibility best practices.
AI Mode & SERP Real Estate: How to Structure Pages to Win Conversational Responses
Guide to structuring pages for SGE/AEO: prioritize concise answer sections, schema, content hierarchy, and performance to win AI-driven SERP real estate.
Optimizing for Google's Web Guide: Content Structures That Map to Query Fanouts and AI Sections
Structure content to map to Google's Web Guide: align query fanouts with AI sections and apply SGE/AEO tactics to improve search visibility for SERPs.
Ad Strategy & Monetization in an AI-First SERP: Protecting Revenue When AI Summaries Replace Clicks
Protect ad revenue when AI summaries replace clicks — practical SGE & AEO monetization strategies for publishers, SEOs, and ad ops to retain CPMs and conversions.
Answer Engine Optimization (AEO) Playbook for 2025: Structure, Schema, and Concise Answers
AEO Playbook 2025: structure content, implement schema, craft concise answers for Google SGE and AI assistants to win zero‑click visibility and citations.
Optimizing for Google AI Mode & SGE: Win AI Summaries Without Losing Traffic
Practical AEO tactics to win Google AI Mode & SGE summaries without losing clicks — structured answers, schema, content layout, testing, and measurement.
Measuring Success in SGE: KPIs for AI-Driven SERPs
Track SGE with KPIs—Inclusion rate, citation strength, downstream conversions—and use analytics, UTM tagging, AEO tactics to optimize AI-driven SERPs today.
Multimodal AEO: Optimizing Images, Video, and Short-Form Clips for Generative Search
Optimize images, video, and short-form clips for AEO and Google's SGE: tagging, schema, thumbnails, prompts, and measurement to improve visibility and CTR.